McCauley's Menshop

In the 1920s, my great grandfather ran a men's clothing store in downtown Oakland, California. In the late 30s it was taken over by my grandfather and the store thrived for many years, until it was sold around 1950.

We recently found these images in old family documents of a few of the billboards that McCauley's put up in the Bay Area back then, created by the Bay Area advertising agency Foster and Kleiser.  Apparently at the time, every billboard around had the Foster and Kleiser logo below it.

McCauley's Menshop's mascot was a Scotty dog, nodding to our Scottish heritage.  I found out that back then, "Hollywood Clothes" were all the rage.  I love how these billboards use illustration, copywriting and design - without a whiff of men's fashion - to sell clothing.